In internet marketing, it is easy to get caught up in the technical aspects of creating fancy looking squeeze pages, sales pages, a complex sales funnel and of course the products or services to sell. It makes sense right? These are all of the things that you need to have in place if you want to make money online. Wrong. There is one key piece that marketers, from beginner to experienced neglect and it ends up costing them a ton of time and frustration with very little to show for it.
What Is The Target Market?
That one simple question can mean the difference between a marketer being successful and feeling frustrated and defeated. In reality, the first thing we as marketers should be doing before we start any type of product creation, sales pages, etc… is to identify the market that we are targeting and then find out as much as we can about them. What is their education? What are their interests? Are they mostly men or women? What is their typical age? What is their annual income? Do they like sports? Do they like movies? Do they like food? These questions might seem irrelevant when you are selling or promoting a course about dog training, but they couldn’t be MORE relevant.
If you don’t know the most basic things about your target market, you will literally have no idea how to appeal to them in your marketing materials. This might seem a little bit strange at first, but think about this. Would you be more likely to buy something from someone you can relate to or someone who seems to be interested in things completely different than you. Would you trust someone more that you share an interest in the same sport with or someone that doesn’t enjoy the same things as you? Human nature is a funny thing and the more that you can relate with people, the better connection you intrinsically will have with them. It is just the way it is.
How Do We Figure Out Our Target Market?
There are quite a few ways to find your target market, but I am just going to touch on one in this post that anybody can utilize. If you really want to figure out more about your target market, why re-invent the wheel when your competitors have already done the research for you. What you will want to do is locate your top 3 or 5 competitors in the same market and look at how they are targeting their marketing materials. Read their sales copy, sign up to their mailing lists and figure out as much as you can about how they are targeting their market.
I Have My Target Market, Now What?
Now that you have a good idea of your target market, you should ask yourself a couple of things?
- Are there enough people in my target market to reach my income goals?
- Do I understand my target market well enough to figure out what makes them want to buy?
- Can my target market afford to by my product or services? Should I raise or lower my price?
- Can I reach my target market?
- Are their sub-niches within my target market that I can market to?
- Can I relate to my target market within my marketing materials?
Once you have done these things you should now have a very good idea of who you are marketing to and how you are going to do it. Congratulations! Your chances of success just went way up.
Targeting Your Market Conclusion
Now this may seem like a tedious and sometimes confusing process to go through, but it is worth its weight in gold. Even if you only get it half right, you will be that much more ahead and better equipped to sell to your market. The biggest thing is that you at least do SOMETHING in determining your target market, even if you only spend 10 minutes on it by looking at your biggest competitors, it will do wonders. If you have a product and sales page already, but have never paid much worry to your target market, then try doing a little bit of research and see what you can find out. Then go make a couple of tweaks to your sales copy or promotion materials and see what happens. You may just be surprised by the results. You are likely to find that there is a reason that all those marketing guru types always tell you to know your market.
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