Joel Comm (Adsense) and Aaron Wall (SEO) Interview Transcripts

Internet Marketer Jonathan Leger was gracious enough, as well as had the pleasure to interview two internet marketing "gurus" for all of his readers. Before the interviews, Jonathan asked his readers what they would like to ask of each of his interviewees, and responded accordingly. Best of all, after the interviews, Jonathan posted the transcripts to each on his blog for anyone who could not attend to read.

Here are the links to each of the transcripts, Thanks Mr. Leger!

Aaron Wall's Interview

Joel Comm's Interview

Sometimes I have to wonder about those internet marketing 'gurus' out there. But it's good to see they can joke around a bit. Here is Jim Edwards and Mike Stewart having a little fun, while talkin about a not so fun subject. Crazy Internet Marketers!

Get LOTS of people on your list

In this video, Jim edwards tells you a great method for getting lots of people on your mailing list! He presents the idea in a very entertaining, and easy to listen to style. Enjoy!

10 Most Valuable Free Google Marketing Tools

Google has positioned itself as one of the most dominant marketing resources around, and thus, here is a dedicated list to 10 of Google's Most Valuable Free Marketing Tools:

Google has become the dominant search engine on the Internet. It would be hard to imagine a web without Google. For that matter, it would now be hard to imagine a world without Google. As frightening as that may seem to many people, it is none the less true. For better or worst, Google has permeated into almost every aspect of our everyday life. Being Googled is now a common expression and an act carried out by millions of users around the world each day.

New Google products and services are coming on stream at a frightening pace, further increasing Google's impact on our lives. Despite this dominating presence, many people still don't realize Google offers some excellent free marketing tools for marketers and webmasters. Marketing tools which can prove extremely valuable to any webmaster or marketer trying to promote their sites or products online. Useful tools that will make your promotions easier and much more profitable.

Don't be fooled by the 'free' label, these marketing tools might be free but there are also valuable. One even wonders why Google would be giving away these tools and services for free? It probably makes good business sense in the long run, by providing these free tools Google is fostering a lot of company good-will and building up the Google brand name in the process. Good PR is good business. Every marketer and webmaster should be taking advantage of Google's good-will and snapping up these professionally run services and marketing tools.

Here's a quick run-down of the 10 most valuable free Google Internet marketing tools:

1. Google Analytics

Perhaps the premier marketing tool offered by Google. It will prove helpful to both the marketer and the webmaster. Google Analytics gives you a daily snapshot of your web site. Google Analytics analyzes your traffic, where it comes from and what it does once it enters your site. You can monitor up to three sites for free. Google Analytics is extremely valuable in analyzing your marketing funnel, it tracks all the steps leading up to your sales or checkout page. Vital information for raising your conversion rate and ROI. You may be placed on a waiting list for this highly in demand service from Google. LINK

2. Google Sitemaps

Webmasters can use Google Sitemaps to almost instantly place newly created pages on their site into the Google Search Index. This is an XML file that is uploaded to Google as new pages are added on your site. Needless to say this can be a valuable service for any webmaster or marketer who wants to get their information on the web quickly. LINK

3. Google Alerts

Be notified when someone or another site lists your site or mentions your name. Great way to keep track of all your online activities. Great way to monitor all your online business interests and products. LINK

4. Google Froogle

Froogle is Google's price directory! It simply lists all the cheapest prices for different products on the web. For marketers and webmasters who are promoting products, it should be studied and analyzed. Optimizing your site's content for Froogle may prove to be very beneficial. Follow Froogle or Google directions exactly on how to list or display products on your site. Froogle will spider your site and display your prices and products to thousands of targeted customers. That, as they say, is priceless. LINK

5. Google Checkout

Not exactly free but for those marketers who use AdWords - for every $1 spent on AdWords you can process $10 for free. You can also place the shopping cart logo on your AdWords ad and take advantage of the prestige and trust the Google brand name has built up. Over time marketers may find this tool to be very effective and valuable. LINK

6. Google eBlogger

Blogging has become vitally important to the health and functioning of your web site. No site should be without at least one blog and RSS feed. Creating a blog (online journal) on the topic of your web site or product will bring in extra traffic and targeted customers. eBlogger is a simple free blogging service that even lets you publish or post your blog files to your own web site server. Keep in mind, each blog has that all important Google Blog Search bar. LINK

7. Google Toolbar - Enterprise Version

Try the new enterprise version of the Google Toolbar for your company or business. Integrates countless features with all your employees or corporate network. These could include a common customer database, company calendar, financial news... Keep in mind, Google also ranks every page it indexes on a scale of 0-10. While it is important to know the Page Rank of your own pages, it is even more important to know the PR of your competitor's pages. You can use the toolbar to get the PR of each page you're visiting. Extremely helpful information for webmasters and marketers to know when forming online linking or business arrangements. LINK

8. Google Groups

Every marketer knows the important of having a large contact list of people with a similar interest. Social networking will play an ever increasing role in your success on the web. Just look at the growing popularity of sites like MySpace and LiveJournal. Google groups is another form of social and business networking that every marketer should be aware of and pursuing. LINK

9. Google Adsense

One simple way to monetize your web content is to use Google Adsense. Just place the Adsense code on your site and receive a check from Google each month. For webmasters who are not really into online marketing (does such creatures exist?) Adsense can be a painless way to earn extra income from your site. For professional marketers using the Adsense system can supply a tremendous amount of marketing information on the keywords in their particular niche. It keeps the marketer informed on what keywords are being bid on and how much advertisers are willing to pay. Adsense also has an excellent real-time tracking system you can use to keep track of all your important web pages. LINK

10. Google Writely

A recent addition to Google's stable of free products. Writely is a full featured online writing editor with spellcheck and great collaborating features. It also lets you publish your content directly to your blogs. One feature that may be of interest to marketers, it lets your save files in the popular download format of PDF. Lets face it, until video takes over the web in four or five years time - the written word is still king on the net. It is the medium that markets, promotes and sells your content or products. Writely will help you write better. LINK

Honorable Mention - Google Trends

This Google program will let you search popular trends, important for marketers searching for the latest hot product to promote. You can also break down these trends by different regions. LINK

Final Note

Please take note that signing up for a Google account will usually help you in obtaining most of these free services or programs. Some of these programs may have to be applied for individually. But be assured, all these free Google marketing tools are well worth your time and effort. They will make your marketing easier and they will help any webmaster or marketer run their online business more efficiently.

Copyright © 2006 Titus Hoskins. This article may be freely distributed if this resource box stays attached.

Google Writely: Viable Marketing Tool? YES.

Google's latest service that has just recently opened it's beta to the public promises to be yet another innovative tool for internet marketers, and the end user alike. When thought of in it's simplest terms, Writely is an online environment to write in and store word documents, html, and other text formats. But why do this online? Why not just perform these actions on your own desktop. Well Google Writely gives you many unique options for your writings you wish to store online.

-Writely acts as a way to backup your documents in case the original copy were lost.
-Writely has a simple WYSIWYG editor that allows you to format, spell check, etc.. your documents.
-You may invite others to share your documents with. (This is where it gets pretty cool.) Not only can you share documents, but you can edit your documents online with anyone you choose to share with. In the realm of marketing, this could be very useful for joint ventures for editing sales letters, product descriptions, or any number of things. The possibilities are quite exciting.
-Editing documents in Writely will allow you to view a documents revision history, and allow you to rollback to any previous version, this could possibly save a lot of time.
-Writely allows you to publish your documents to the world, or to just certain people. This will allow for a great viral marketing opportunity.
-Writely will allow you to post your documents to your blog. Another very useful feature.

With all these great features in Writely, it could be a very useful marketing tool, and maybe even a marketer's best friend. http://www.writely.com

Here's to success!

Google Services New in 2006

As far as marketing software, tools, resources, and anything else, google is becoming quite the marketer's friend. Google does not just stop there however, they release all sorts of useful and interesting tools and services that anyone can use.

So I thought I would check out what google has released so far in 2006, and to be quite honest, it is pretty exciting. What is even more exciting is what Google is undoubtedly working on currently. But let us get to the list of tools. It is quite large for just an 8 month period, so I will not get too into any of them yet. But I will be sure to cover some ways that you can utilize Google's services in future posts.

Without further ado...... THE LIST!

Browser Sync
Google Browser Sync for Firefox is an extension that continuously synchronizes browser settings – including bookmarks, history, persistent cookies, and saved passwords – across multiple computers. It also allows users to restore open tabs and windows across different machines and browser sessions. It was launched on June 7, 2006.

Calendar
Google Calendar is a free online calendar. It is similar to those offered by Yahoo! And MSN. It was launched on April 13, 2006. Google Calendar can export calendar files in iCAL and XML formats. It can import calendar files from Microsoft Outlook, Yahoo! Calendar and iCAL. Features include: simple Google-style interface, calendar sharing, Gmail integration, and "Quick Add".

Co-op
Google Co-op was launched by Google on May 10, 2006. This program enables users to subscribe to two types of content feeds: (1) Content feeds from sites they trust, and: (2) Feeds of sites labelled by subject matter experts. When a user subscribes to links and labels provided by a Google Co-op contributor this information is incorporated into that user's web search results when they search for a related topic.

Finance
Google Finance features searchable US business news, opinion, and financial data. It was launched on March 21, 2006 (Official Blog Post). Features include: company-specific pages, blog search, interactive charts (with prices and news stories), information about executives, discussion groups and a portfolio.

Joga.com
Joga.com is an Internet community for those interested in soccer. It is in the mold of services such as Myspace, in that each member has their own page, and can join groups based on shared interests. The service allows a user to meet other fans, create games and clubs, access athletes from Nike, and watch and upload video clips and photos. Joga.com is a joint venture of Nike Football and Google, launched on March 29, 2006.

Mars
Google Mars provides imagery of Mars through the Google Maps interface. Elevation, visible imagery and infrared imagery can be shown. It was released on March 13, 2006, the anniversary of the birth of astronomer Percival Lowell.

Measure Map
Measure Map provides statistics for blog writers. It was launched on February 2, 2006.

News
Google News is an automated news compilation service and search engine for news. There are versions of the aggregator for more than 20 languages. While the selection of news stories is fully automated, the sites included are selected by human editors. Google News was launched in April 2002 and left beta testing on January 26, 2006.

Notebook
Google Notebook is a free service that provides a simple way to save and organize information when conducting research online. The tool permits users to clip text, images, and links from pages while browsing, save them online, access them from any computer, and share them with others. It was launched on May 15, 2006.

Pack
Google Pack allows users to download the following programs in a single package: Google Earth, Google Desktop, Picasa, Google Toolbar, Google Talk, Google Video Player, Google Pack Screensaver, Mozilla Firefox with Google Toolbar, Ad-Aware SE Personal, Norton Antivirus Special Edition 2005 (with 6 month trial), Adobe Reader 7, RealPlayer and GalleryPlayer. It was released on January 6, 2006.

Page Creator
Google Page Creator is a beta release of a web-publishing program which creates pages and hosts them on Google's servers. The URL given to members is http://username.googlepages.com/ It was launched on April 20, 2006.

Picasa Web Albums
Picasa Web Albums is Picasa’s newest feature, designed to help users post and share their photos quickly and easily on the web. It was released on June 13, 2006.

Spreadsheets
Google Spreadsheets allows the creation and editing of spreadsheets online, as well as real-time chat collaboration and editing. It was released on June 6, 2006 on a 'limited test basis'. Users were granted access on a first-come, first-serve basis after requesting to sign up.

Trends
Google Trends shows, as a graph, the popularity of particular search terms over time. Multiple terms can be shown at once. Results can also be displayed by city, region or language. Related news stories are also shown. The service was launched on May 10, 2006.

Web Toolkit
Google Web Toolkit allows users to create AJAX interfaces for their websites. Google claimed it could be used to create similar interfaces to that of Gmail and Google Calendar. It was released on May 15, 2006.

Writely
Writely is an online word-processor. On March 9, 2006 Google acquired Upstartle, the maker of Writely. It is still in beta. Writely also has a blog reporting on it's process. It looks as though sign-ups have just been opened up to the public. Check that out here.

Make Alexa your own Personal Spy

In the quest for internet immortality with a top 10 Google Ranking for the top keywords for your site, many things must be accomplished. One of those many things is to get as many high quality and relevant in-coming links to your site as possible. Now this can be done in a number of ways. It can be done through joining link exchange services, personally contacting other sites to trade links, finding sites with an automated link trading system built in, or even paying for your links to be placed on popular sites. Now these can all work, but there is one very under-utilized method that anyone can use.

http://www.alexa.com

For those who don't know, alexa is THE website for traffic rankings and more for all websites online. If you would like to find out how popular a certain website is, just go to Alexa and type in the url. But alexa even goes beyond that. And this is where you can make alexa spy on the competition for you. First what you want to do is make a few searches for the top keywords in your market, and note the top websites that come up.

Now head on over to alexa and enter the url to see how well the website ranks in Alexa. Scroll down the page and find where it says "Other Sites that Link to this site:". This is where you will find the number of websites that are linking to the site you entered. Now just click on the number and it will show you each one of these sites that is linking to the site.

So now you have this list of potential sites to trade or submit your website link with. This is a huge way to search for potential linking partners, and is very simple. I urge you to give it a try. Bookmark my blog for more practical and useful marketing tips to come.

Yours in Success,
Jon